Why local SEO is a different problem than regular SEO
Local search results are shaped by three factors: relevance, distance, and prominence. You control relevance through your Business Profile and page content. Distance is fixed by your location. Prominence is what we build: citations, reviews, and local authority signals that tell Google you are the most credible option in your service area.
We manage your Google Business Profile completely, including category optimisation, post frequency, Q&A responses, photo updates, and service area definitions. We also build citations across the directories that matter in your industry and geography.
For businesses with multiple locations, each location gets its own citation profile and service area landing page. The content is genuinely location-specific, not the same template with the city name swapped in.
- Google Business Profile full management
- Local citation audit and building (40+ per location)
- Review generation workflow setup
- Location-specific landing pages
- Map pack ranking tracking
- Monthly performance report
What success looks like and how long it takes
Local SEO improvements are visible faster than organic. Map pack movement typically happens within 30-60 days for established businesses with existing reviews. For new listings or locations with minimal history, expect 60-90 days before significant movement.
We track map pack impressions, calls from search, direction requests, and website clicks from the Business Profile. These are reported monthly with a written explanation of what changed and why.