Content strategy based on search data, not guesswork
Most content strategies fail because they are built around topics the company wants to talk about, not topics the audience is searching for. The gap between those two things is where organic traffic is lost.
We start with a keyword universe built from your service categories, competitor gap analysis, and question-based searches from your target audience. Every topic in the strategy has a clear search intent classification, an estimated search volume, and a difficulty rating based on what it would take to rank.
The output is an editorial calendar with production-ready briefs for each piece of content. Each brief includes the target keyword, secondary terms, the recommended word count range, the search intent type, a recommended H1 and meta description, and notes on what the content needs to cover to compete with what is currently ranking.
- Full keyword universe mapping
- Competitor content gap analysis
- Search intent classification for all topics
- 12-month editorial calendar
- Production briefs for each article
- Internal linking strategy
- Content performance tracking setup
Content production is a separate service
This service delivers the strategy: the research, the prioritisation, the calendar, and the briefs. Content writing is offered as an add-on, priced per piece based on length and complexity.
Most clients use their own writers or a writing team alongside our strategy layer. The briefs are specific enough that a competent writer can produce a ranking piece from them without further input from us.