Results

A mid-size online retailer was getting solid traffic but low conversion from search. The site had hundreds of product pages with thin content, duplicate meta descriptions, and a crawl budget issue from faceted navigation creating thousands of indexable URLs. We rebuilt the technical foundation, wrote category-level content targeting high-intent commercial terms, and launched a link building campaign targeting industry publications. Organic revenue grew 312% over 8 months without increasing the paid advertising budget.

A project management SaaS was running Google Ads with an average CPA of $184 per free trial signup. The account structure had no meaningful audience segmentation, broad match keywords were eating budget on irrelevant traffic, and ad copy had not been tested in 14 months. We rebuilt the account structure around intent tiers, cut non-converting keywords, and ran 90 days of structured ad copy testing. Cost per trial dropped to $47 and trial-to-paid conversion improved because the traffic was now better qualified.

A plumbing company with four Missouri locations had inconsistent Google Business Profiles, missing service area pages, and virtually no review generation system. Competitors in the same cities had older listings with more reviews and better local citation coverage. Over 60 days we audited and corrected all four profiles, built 40+ local citations per location, added service area landing pages with genuine neighborhood-level content, and set up a review request workflow. Map pack impressions tripled and call volume from search went up by 180%.