Why most Google Ads accounts underperform
The most common problem we see when inheriting an account: too much spend on broad match keywords, no meaningful audience segmentation, ad copy that has not been tested in over a year, and bid strategies set to target a metric that does not actually correlate to the business outcome that matters.
We start by auditing your existing account before spending anything. We identify where the waste is happening, which campaigns have real potential, and what the data shows about which search terms are actually converting versus which ones just look related.
Account rebuilds are structured around intent tiers: bottom-funnel searches get the budget, mid-funnel searches get tested, and top-funnel terms are evaluated only if there is a clear conversion path. Every campaign has a defined testing hypothesis and a timeline for evaluation.
- Full account audit before launch
- Search, Shopping, and PMax campaign management
- Audience segmentation and exclusion lists
- Structured ad copy testing framework
- Negative keyword expansion (ongoing)
- Conversion tracking audit and setup
- Weekly performance review call
- Monthly detailed reporting
Our approach to budget management
We require access to your margin data to manage Ads properly. Running campaigns toward a CPA or ROAS target without knowing your actual margins is how agencies burn client money on campaigns that technically hit the metric but do not actually grow profit.
Budget recommendations are made monthly based on performance data and seasonal patterns. We do not increase spend automatically -- every significant budget change is discussed and approved before it happens.